How to make your menu sell, get found on Google and by AI assistants, serve guests in their language, and run sharper service. Practical, from someone who worked the floor.
Beyond the regulations: how to build an allergen matrix, choose between icons, codes and plain text, word "may contain" warnings honestly, label safely across languages, and keep it all accurate as the kitchen changes.
Local SEOHow the map pack really ranks you, the Google Business Profile fields that move the needle, why reviews and hours are ranking signals, and how the same work gets you cited by ChatGPT, Gemini and Perplexity. With a 30-day plan.
AI searchDiners now ask AI assistants where to eat. Here is how those models choose what to cite, and the practical steps that make your restaurant the answer: structured data, clear dish names, allergens, and a machine-readable page.
DataA sourced look at how digital and QR menus affect revenue: average order value, dish photos, tourist spend, table turnover, and print costs. The numbers, with sources, and the honest caveats.
ComplianceThe 14 major allergens, what EU Regulation 1169/2011 and the UK Natasha Law require, and how a digital menu keeps allergen information accurate, translated, and always up to date.
AnalyticsThe handful of numbers worth watching on a digital menu, what each one is really telling you, and the concrete change to make when a dish underperforms. No dashboards for their own sake.
Getting startedThe fastest path from paper menu to scannable QR code. What to prepare, what to skip, and how to publish before service starts tonight.
Complete guideEverything restaurateurs ask before going digital. How QR menus work, where to print them, what guests see, and the most common mistakes to avoid.
Menu designWhat restaurants with great menus do differently. From dish ordering to photo placement, the small choices that quietly raise the average ticket.
ComparisonThe honest side-by-side: real cost over a year, what the guest data shows, where paper still wins, and the hybrid setup most restaurants actually land on.
RevenueThe four levers that quietly raise the average ticket - menu engineering, server scripts, digital nudges, and the operational details most restaurants overlook. Hospitality, not pressure.
InternationalWhich languages to offer, why machine translation alone backfires, how to handle allergens safely across languages, and the formats that actually work in service. A practical guide for tourist-facing restaurants.
PhotographyLight, angles, styling, editing. The practical workflow to shoot an entire menu with the phone in your pocket, in one focused morning. No studio, no stylist, no excuses left.
One simple price. Everything included. No commission on covers, ever.
Create my digital menu 7-day free trial. No credit card. Live in an afternoon.